Being a product-led company, Loom’s target audience is existing customers using the free version of the product. As it builds the sales motion, Loom is looking to sell to enterprises with the highest degree of Loom usage.
However, a chunk of these existing users includes either individual contributors or professionals without the authority or buying power in their organizations. Loom needed engaged executives from these accounts to help them reach and convert target buyers faster and more effectively.
Loom partnered with Digitalzone to address a target list of global accounts with Loom usage to acquire buying personas from those accounts and saw an improved ROI in only a few months.
With meticulous analysis and measurement, Digitalzone created iterative feedback loops to comprehend what works the best for Loom.
What Is The Goal Of Demand Forecasting? You need to increase conversion rates and close…
THE PROBLEM If you’re a B2B company, prospecting and generating leads is probably one of…
Preface Digitalzone has been in the B2B marketing industry since 2013 and over the years…
Syndication is when you promote original web content, including articles, blogs, and videos, on other…
Benchmark Your Partner Performance Content is a valuable marketing tool - not just when it…
A quick start guide to intent based marketing Throughout the history of B2B marketing, marketers…