Keynotes:
Salesforce, the leading CRM in the world, introduces new digital 360 capabilities. Helping companies go digital faster and deliver next-generation marketing and commerce experience.
As consumers keep pushing the limits of digital expectations – from ordering groceries to applying for mortgages, Salesforce- combining data and digital- is one step ahead in digital transformation.
To extract more value from digital, companies need to have a better understanding of customer preferences. The new digital 360 technologies from Salesforce bring in these capabilities. The new technology brings marketing, sales, and commerce together.; making customers the center of your digital strategy.
With the next generation marketing cloud, marketers can create customer-centric strategies using the following tools and features:
Salesforce CDP: An enterprise customer data platform that integrates different applications. Interaction Studio, which analyzes cross-channel brand interactions helps you determine whether to send a message, an offer, or a content piece.
Google and Salesforce: The strategic partnership between Google and Salesforce helps brands understand their customers without invading their privacy by using first-party data. The companies will invest more to make it easier for brands to gain customer insights from Salesforce products.
Access Datorama Reports through Marketing Cloud: Powered by Salesforce Datorama, marketers can now access email, mobile, and journey reports right within the marketing cloud interface.
Build career Using Trailhead: Trailhead – Snapchat’s learning platform helps marketers learn relevant skills to upgrade their resumes and take forward their careers.
Snapchat and Salesforce: This partnership helps marketers create personalized ads on Snapchat by leveraging first-party data stored in Salesforce.
WhatsApp Integration: Organizations can use the Marketing cloud’s WhatsApp business solutions to directly connect with the consumers.
Salesforce CDP for Commerce: With commerce cloud data integrated into Salesforce CDP, companies get a full view of customer information across different channels.
B2B2C Commerce: With the new B2B2C commerce app, B2B companies can quickly launch a B2C storefront.
Salesforce Order management: With the addition of order management for B2B, business buyers can have transparency and control over their order tracking, cancelations, and more.
PWA Kit and Managed Runtime: With the new PWA kit, developers can easily decouple front-end and back-end technologies to create a customized user experience.
“Being digital-first and customer-centric has always been important,” said David Schmaier, Chief Product Officer, Salesforce in a press statement. “With Digital 360, companies have the full power of Salesforce to go digital faster, and get a comprehensive view about customer needs”
Availability of New Tools
The Way Forward
Salesforce’s strategic partnership with Google, Snapchat, and WhatsApp provide industry-leading marketing and commerce tools that help brands create a personalized experience.
The Digital 360 collection page gives customers access to consulting services from companies like Deloitte, Dentsu, Publicis Sapient, and WPP.
With the pandemic, the digital-first experience has gained momentum. Most companies are prioritizing the purchase of digital technologies to fulfil this need. And Salesforce Digital 360 solves this necessity.
What Is The Goal Of Demand Forecasting? You need to increase conversion rates and close…
THE PROBLEM If you’re a B2B company, prospecting and generating leads is probably one of…
Preface Digitalzone has been in the B2B marketing industry since 2013 and over the years…
Syndication is when you promote original web content, including articles, blogs, and videos, on other…
Benchmark Your Partner Performance Content is a valuable marketing tool - not just when it…
A quick start guide to intent based marketing Throughout the history of B2B marketing, marketers…