Problem and Solution
If you're in the business of selling to businesses, you probably already know that there's no one-size-fits-all approach. Even if you sell a product or service that is used by everyone from large corporations to tiny startups, your potential customer base is still likely made up of dozens or even hundreds of individual companies. And each of these customers has its own unique needs and preferences.
So how do you make sure your sales team is focused on the right people? How do you ensure that every customer gets the attention they deserve?
The answer: Account-Based Marketing (ABM).
What Is Account-Based Marketing?
Account-Based Marketing or ABM as most marketers like to call it is one of the best ways to engage and close deals faster. It is a method for identifying your ideal prospects based on their company's size, industry, and other factors, then targeting them with personalized messaging that resonates with their specific goals and challenges. It helps businesses like yours tailor their marketing efforts to reach exactly the right people at just the right time—saving time and money while increasing sales!
By focusing resources on specific target groups with customized campaigns, ABM helps improve engagement and thus increase conversions. It is a strategic approach, and it requires careful thought and planning. We call it "Marketing 3.0" because it's the third generation of marketing: It's a combination of people, processes, and technology that allows you to engage with your prospects and clients in new ways, and generate more leads.