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Preface
Digitalzone has been in the B2B marketing industry since 2013 and over the years we’ve successfully launched many marketing campaigns. What we’ve noticed is that everyone in marketing is more concerned about revenue, campaigns, executions, and results. No doubt they are important, but the most overlooked part is
market research.
Market research is where you uncover the gems of creativity. It is where you uncover customer pain points, their needs, their buying behavior, the potential objections they have to buy your product, and many more benefits.
So why do most companies ignore this critical aspect?
Well, because it’s hard.
It’s tough to do market research. Especially if you don’t know where to begin. That’s why we have compiled this white paper. To help B2B companies do market research.
