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AnalyticsIQ, a provider of predictive marketing data, has announced its partnership with Snowflake, a Data Cloud Company. AnalyticsIQ will now make its B2C and B2B data available through the Snowflake Data Marketplace.
Snowflake’s approach to managing large amounts of data on a single, integrated platform means the brands that wish to use AnalyticsIQ’s data will be able to access the data offline, online, and even to tokenize partners with ease.
What gives Snowflake’s Data Warehouse an edge is its ability to offer its users an experience of a streamlined purchasing process and recognizing cost savings through seamless, scalable data storage.
As part of AnalyticsIQ’s participation in the Snowflake Data Marketplace, companies can also work directly with AnalyticsIQ to develop custom data assets and audiences.
“We are thrilled to have AnalyticsIQ join the Snowflake Data Marketplace. Our company is committed to helping data consumers access the best of the best data providers,” shares Snowflake Industry Principal for Media & Entertainment, Adrian Bolosan.
By joining AnalyticsIQ marketplace, Snowflake customers will be able to take advantage of its ‘try before you buy’ capabilities so they can evaluate data, including AnalyticsIQ’s, and then seamlessly upgrade to the full dataset when they’re ready.
About AnalyticsIQ
Analytics IQ growing marketing data and predictive analytics innovator. They are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind consumers and the decisions they make every day.
Their accurate and comprehensive consumer database, PeopleCore,provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on their data to fuel personalized experiences across channels. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers”.
AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience. their fast and flexible approach makes it easy to get started using sophisticated data to grow your business.
About Snowflake
Snowflake is a data warehouse built on top of the Amazon Web Services or Microsoft Azure cloud infrastructure. There’s no hardware or software to select, install, configure, or manage, so it’s ideal for organizations that don’t want to dedicate resources for setup, maintenance, and support of in-house servers. And data can be moved easily into Snowflake using an ETL solution like Stitch.
But what sets Snowflake apart is its architecture and data sharing capabilities. The Snowflake architecture allows storage and compute to scale independently, so customers can use and pay for storage and computation separately. And the sharing functionality makes it easy for organizations to quickly share governed and secure data in real time.
Conclusion
Organizations of all sizes and across all industries are expecting to have access to thousands of AnalyticsIQ’s powerful, predictive data points.
And correspondingly, Snowflake users can tap into the power of this data for first-party audience enrichment, custom analytics, predictive modeling, digital targeting, and measurement.
