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We’d all agree that great marketing is intrinsically creative, that’s what makes marketing great in the first place, right? Creativity is not just about being artistic; it’s a brand new way of thinking as well. Looking at things from a fresh perspective is, essentially, creative.
Marketing is about ideas. When ideas flow freely in a marketer’s mind- just the way it does when a painter is blending colors with his brush and an author is playing with her words, you think of things that change the world, things that actually make a difference.
What Creativity does to Your Marketing
Creativity helps you innovate and reinvent. Marketers deal with data. When you bring creativity into the picture, you’d find patterns and logic that you couldn’t notice before. Planning your strategy and executing it in a creative way would make your campaign much more effective and interesting. Your work becomes your palette!
With creativity, you turn marketing pressure into your muse. You stop thinking if customers like your work, in fact, you cannot wait to find out how it sweeps them off their feet. You don’t dread another campaign because it’s what brings you to life. Now marketing challenges don’t stress you, they excite you!
A few Quick Tips
First and the most important one- Get out of that rut! Seriously, stop doing your work like a routine task. Let your mind be open to the new and the limitless possibilities that surround you. Next time, when you work on that email, blog or push notification- think as if you’re doing it for the first time (just with some crazy experience this time).
Don’t be a critic of your work, not until you’re done creating it. As Ray Bradbury put it, “Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things.” Obviously, you need to evaluate your work, refine it to enhance it and we get that! But don’t JUDGE your work. It will drive away inspiration and kill off your creativity.
Observe. It’s utterly important for marketing professionals to observe the world around them. If you like it, note it, if you don’t like it, note it too! It gives you a crisp viewpoint on how you want to do things in your business and how you really don’t. You can’t have marketing myopia if you look forward to innovating and disrupting.
What’s Not Ordinary!
The world we live in today is full of distractions and doesn’t give much scope to creative freedom. But it doesn’t in the least mean you have to do things in a mundane and boring way- the way everyone else is doing it because then your work is ordinary and there’s no fun in that!
