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What drives engagement? What makes people like a piece of content a little more than the other ones? You wrote something amazing that can educate and inform your audience, in a way they like. But, how do you get this impeccably crafted write-up in front of the right folks to get just the right amount of engagement?
Yes, the answer is Content Syndication. So, let me tell you how it works!
The Content Strategy
Source- HubSpot
You don’t need more and more content. What you need is a bigger purpose for creating this content, a strategy that fuels growth.
Businesses have different reasons to create different content, such as whitepapers, ebooks, reports, case studies, and guides. For instance, for B2B tech companies, whitepapers play a crucial role in the purchasing process. It’s imperative to understand your goal. Do you want to boost revenue, increase audience size, sell a new product, or step up your marketing efforts?
Define and understand your audience. Wrap your head around who your customers are and what they want!
The Distribution Plan
Source- Infographic World
It’s not enough to create quality content for you to achieve your goals. You need your content to reach the target audience. This is where content syndication comes in the picture.
With the help of the right partner, you can get your content to reach a wider audience and garner more engagement. In today’s digital environment, it only makes sense when your content reaches the right people at the right time. Because, what good would it do if your competitor reaches your audience before you could?
People are doing most of their research online before making any purchase. This makes it super important for your brand to be there when they search for it.
The Content Syndication Framework
Content Syndication will get your content to gain more traction from the people that matter the most to your business. This is content engagement followed by conversions, at scale.
For syndicating your content, you need a sound strategy that is aligned with your business goals. Choose a reliable and trusted vendor that can figure out the best way to get your content more eyes and promote your content like their own.
Your partner would use different marketing channels such as email, social media, and their business network to distribute and promote your content. So, you reach your target audience just when the iron is hot! Because, no matter how great your content is, if it doesn’t reach enough people, it’s inconsequential.
Wrapping It Up!
Measure and analyze the performance of your vendor by reviewing the quality of leads generated by them and how smoothly these leads move down the funnel. Content syndication has the potential to not only boost sales but increase brand awareness, visibility, and create new opportunities for your business. It all boils down to the effectiveness of your campaigns in reaching your prospects.
If your vendor seems to bring new audience segments, evaluate how the campaigns are working, and how this new audience seems to be engaging with your content.
You give us the colors, and we paint the picture for you. We, at Digitalzone, make sure your content resonates the best with your audience. With advanced targeting and skillful marketing, we bridge the gap between where you are and where you’d like to be!
