Market Research Whitepapers Archives - B2B Marketing Company

How To Master The Art Of B2B Demand Forecasting For Big Marketing Success in 2022

What Is The Goal Of Demand Forecasting? You need to increase conversion rates and close more deals as a result of better conversations with your buyers. Objectives of Demand Forecasting In addition to financial planning, demand forecasting is used for manufacturing policy, sales and marketing planning as well as capacity expansion and manpower planning. Demand… Continue reading How To Master The Art Of B2B Demand Forecasting For Big Marketing Success in 2022

B2B Content Syndication for Prospecting and Generating Leads

THE PROBLEM If you’re a B2B company, prospecting and generating leads is probably one of your biggest challenges. In fact, it’s the biggest challenge for B2B marketers in general: approximately 40% of them say it’s their biggest challenge. Getting leads for your company can be exhausting. It takes a lot of time, money and effort… Continue reading B2B Content Syndication for Prospecting and Generating Leads

A Practical Approach to B2B Market Research

Preface Digitalzone has been in the B2B marketing industry since 2013 and over the years we’ve successfully launched many marketing campaigns. What we’ve noticed is that everyone in marketing is more concerned about revenue, campaigns, executions, and results. No doubt they are important, but the most overlooked part is market research. Market research is where… Continue reading A Practical Approach to B2B Market Research