How to create an effective marketing communications plan
Integrated marketing communication needs structure and standardization to bring results. If you are planning a marketing strategy for...
Lead enrichment: what it is and why your sales team needs it
As a B2B business owner /sales person, is generating leads enough? And if not, what is the next...
Marketing in a post-pandemic world
The old ways of delighting and acquiring customers won’t work anymore. Marketing has changed with all things COVID-19. ...
The handbook for B2B sales and marketing alignment
A handbook on why and how to create the alignment that can boost business growth. Do you know...
Tips for writing attention-grabbing case studies
Hey marketers! A new business quarter is here, and a unique opportunity of winning your potential B2B client's...
7 Brilliant Branding Concepts to implement in your marketing
Do you know, the word “Brand” has been known for 6 centuries! As the story goes, the meaning...