Intent Data: The Missing Link In Your Account-Based Marketing Strategy
Understanding buyer intent is critical for any marketer, or salesperson seeking success. Determining buyer behavior and triggers helps you understand how and when to sell. Marketing and sales teams use this knowledge to target a specific profile. This boosts the purchase likelihood. Businesses identify “ready to buy” prospects and fine-tune their ads using aggregated intent… Continue reading Intent Data: The Missing Link In Your Account-Based Marketing Strategy
