Myles Madden
Growth Director @ OM Performance Marketers
Marketing success should not be completely gauged by revenue, but by legitimate indicators of revenue. . There are areas that marketing simply can't impact. For instance, if the sales team or product isn't strong. If marketing was the only answer, then marketing would be the only department...
Nick Bennett
Director of ABM & Community @ Alyce
My approach to account-based marketing is really a surround-sound approach. We have 4 pillars, Know Alyce, Learn from Alyce, Feel Alyce, and Meet Alyce...
Dan Mian
Marketing Manager @ BT
People want to feel an emotional connection with the brands they buy from. If they feel a sense of community with your brand, they’ll be more likely to...
Pete Lorenco
Sr Director, Demand Generation @ Alyce
My preference is for the internal team to scope and create all content based on customer insights. Commonly though, the internal team will scope and outline a piece...
Catherine Quiambao
Head of Marketing at Eaton Square
Given the uncertainties in the past 18 months, we experienced a lot of shifting in our niche (financial services). What helps is to stay on top of what’s happening in the industry. Evolving trends...
Filippo Piras
Head of Growth @ SHIELD
I don’t think demonstrating marketing’s value is hard. I believe right marketing takes time, at least a year, and not many businesses are willing with...
