Social Media Managers are responsible for planning, implementing, managing and monitoring company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
In order to attract Social Media Managers that best matches your needs, it is very important to write a clear and precise Social Media Manager job description.
Responsibilities for Social Media Manager
Oversee day-to-day management of campaigns and ensure brand consistency
Facilitate scaling brand and company awareness through various social media channels
Work with brand to create and implement social media strategies monthly
Ensure brand consistency in copy through tone, voice and terminology
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Use social media marketing tools such as Buffer
Work with copywriters and designers to ensure content is informative and appealing
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Provide constructive feedback
Adhere to Branding and Social Media Marketing rules and regulations
Desired Candidate Profile
3-5 years of social media management experience
Bachelor’s degree in business, marketing, journalism, public relations or related field
Professional certification in Google Analytics strongly preferred
Proficient using multi-social posting programs such as Hootsuite and HubSpot
Strong computer skills using Microsoft Office and Adobe Suites
General knowledge of Search Engine Optimization and internet ranking for web content
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
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